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If you’ve ever wondered what all these fancy shmancy terms mean, let our Naked Designer simplify it for you.

  • SEO - search engine optimisation is the process of improving the visibility of a website in search engines like Google.
  • ROIReturn on Investment is the ratio of money gained or lost on an investment relative to the amount of money invested. Email Marketing for example has a great ROI.
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  • CSSCascading style sheets is a language used to style the look and formatting of a website.
  • HTMLHyperText Markup Language, is the predominant coding language for web pages.
  • PHPHypertext Preprocessor is a general-purpose scripting language that was originally designed to produce dynamic web pages.
  • ISPInternet service provider is a company that provides access to the Internet – in our case this is Telkom – woohoo (sarcasm).
  • DPIdots per inch is the number of individual dots that can be placed in a line within the span of 1 inch. In other words, 300dpi (used in the printing industry) would be of a higher quality than 72dpi (used in the web industry).
  • RGBRed, green, and blue light are added together in various ways to reproduce a broad array of colours. Computer monitors are calibrated in RGB.
  • CMYK – refers to the four inks used in colour printing: cyan, magenta, yellow, and key (black).
  • WYSIWYG – an acronym for what you see is what you get. Pronounced ‘wisiwig’. It’s the visual editor installed into the admin section of your website used to update your website content.
  • CDNcontent delivery network or content distribution network is a system of computers containing copies of data placed at various nodes of a network.
  • BVLGARI – Although the company made a name for itself with jewellery, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances, accessories, and hotels. No, we don’t know how to pronounce it either.

Anymore codes you’d like deciphered? Drop us a mail and we’ll gladly be of assistance – design@easyaspie.co.za